DINO ADVERTISING CHALLENGE!
Designed to support a school trip to Dinosaur Isle
ART & DESIGN Upper Key Stage 2
Other Key Stage Variants: Key Stage 3 | Key Stage 4
Advertising - Can you design?
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This is a design/writing task that enables students to reflect on their learning at Dinosaur Isle, and to consider how they would persuade others to visit. On their trip it is anticipated that students will gain an excellent understanding of what the area has to offer in terms of dinosaur-related activities; it is the most important location in Europe for dinosaur fossils.
The task asks students to consider what they have seen and what they have learned at Dinosaur Isle, and to write to inform and persuade
by designing their own tourist advertisement. They will have the Dinosaur Isle brochure and they will have their knowledge from their talk and tour, as well as the fossil walk, if undertaken. Students could also use the Dinosaur Isle website for further information, and to remind them of how the museum looked, etc. Teachers could ask students prior to the visit to pay attention to the key aspects of the museum – what there is to see and do.
The task will most probably be undertaken as a follow-up activity on return to school or accommodation. The students will need to have some prior knowledge and understanding of advertising audiences, purposes and techniques.
Key Skills Practised
Crafting skills in writing and creative design
Appreciation of how to represent a destination in an appealing way
Writing in a particular form for audience and purpose
Writing to inform, describe, persuade
There is an opportunity here to look at the language of advertising, and how it is used in tourism specifically. Students can look at the language and style of tourist adverts and brochures generally, perhaps with a focus on the Isle of Wight, or perhaps UK museum destinations.
During the Visit
Students should be aware of the learning, activities, and fun aspects undertaken during their tour of Dinosaur Isle, as preparation for the completion of the task.
Completion of the English task / resource linked to this document
Students will be able to demonstrate that they can use language for a particular audience and purpose (to inform and persuade), on a focused theme, and with an emphasis on encouraging visitors to the Isle of Wight to learn about dinosaurs and how they lived. Students will demonstrate that they can collate information and produce a new text from it.
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Key Stage 4
Art & Design
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This page was last updated on: 01/06/2016